‘Jim Jim Thaara’ Song Trending on Social Media

While big promotional budgets, star power and influencer campaigns have become common strategies to generate buzz before a film’s release, the team of ‘Parnashala’ has chosen a different approach. Produced under the SLT Films banner, the horror-comedy is using its song ‘Jim Jim Thaara’ as the centrepiece of its promotional campaign. After having the song performed by Lakshmidevi, the team came up with a creative promotional idea that has helped take the song to audiences and generate curiosity around the film even before its release.

Instead of relying heavily on paid promotions and influencer campaigns, the team’s creative approach has helped the song gain attention among audiences. The growing buzz around the track has now become a talking point in Tollywood and is creating curiosity about the movie. Industry observers believe that if the momentum continues, it could positively influence the film’s theatrical business as well as its OTT and audio rights. Directed by Y.G. Bharat and produced by Manchi Venkat, the suspense thriller is set to hit the screens soon.