Is That Market Crucial For ‘Peddi’ ?

Mega Power Star Ram Charan’s upcoming film ‘Peddi’ is already generating massive buzz ahead of its release. Directed by Buchi Babu Sana, the film is set in a rural backdrop but is reportedly targeting the pan-India market in a big way. The recently released songs and glimpses have gone viral on social media, increasing excitement among fans. After the huge success of ‘RRR’, the makers are said to be planning to capitalize on Ram Charan’s growing popularity in the North market.

Janhvi Kapoor plays the female lead in the film, while Bollywood actor Divyenndu Sharma will be seen in a key role. This is expected to help the film connect strongly with Hindi audiences as well. Industry circles say the team is planning large-scale promotional events in cities like Mumbai, Delhi and Lucknow. Following the successful promotional strategies of films like ‘Pushpa’, ‘KGF’ and ‘RRR’, the makers are reportedly aiming to position ‘Peddi’ as a major pan-India blockbuster.