Is Rahman set to create a new record with this item song?

In modern Telugu cinema, Devi Sri Prasad is widely known for delivering chartbuster item songs, while S. Thaman has also created several energetic mass numbers. However, A. R. Rahman is not typically associated with this genre, which makes his special song in Peddi a topic of curiosity in the industry.

The song featuring Shruti Haasan has raised expectations, especially after director Buchi Babu Sana shared a lyrical glimpse in an interview. Traditionally, Sukumar-style films have produced iconic item songs with DSP and Chandrabose, but Peddi brings a new combination of Ananta Sriram and A. R. Rahman, making comparisons inevitable and expectations high.