Irumaudi’s Craze Continues in Its Third Week

Ravi Teja and Shiva Nirvana’s Irumaudi continues to receive a strong response from audiences, with the film’s momentum showing no signs of slowing down. Despite entering its third week, the movie’s craze remains intact, particularly in rural areas, where large numbers of family audiences are turning up at theatres. Videos and visuals of elderly people, women and children travelling to theatres together in tractors have become a talking point.

The response from villages, despite the absence of a festival season, is being seen as a sign of the film’s strong connect with rural audiences. Having reportedly crossed the Rs. 200 crore gross mark, Irumaudi is expected to add more to its collections if the momentum continues. The film’s emotional content and portrayal of family relationships appear to have struck a chord with audiences, while the unusual theatre celebrations in villages are boosting the team’s confidence. Trade circles believe the film could maintain its strong run in the coming weeks.