I expected it to achieve the success of ‘Dhurandhar’ – Gunasekhar

Director Gunasekhar expressed that he expected his film Euphoria to achieve the same level of success as his earlier blockbuster Dhurandhar. He said that his confidence in the audience’s support led him to believe the movie would become a commercial hit. Euphoria is not a national subject but has an international appeal. To reach a wider audience, the film will be streamed on OTT platforms in Telugu, Tamil, and Hindi starting Thursday on ETV Win.

Gunasekhar also reflected on the theatrical performance, stating that the film’s title may have contributed to its modest box office response. He emphasized that movies should ideally have a three-month gap between theatrical release and OTT streaming to allow content-driven films to get proper audience attention. He noted that immediate OTT releases after theatrical runs often divert viewers, affecting the success of quality films in theaters.