

Directed by Nitesh Tiwari and starring Ranbir Kapoor, Sai Pallavi and Yash, ‘Ramayana’ has generated massive expectations. The film is among the most ambitious projects coming out of Indian cinema and is being developed with a global audience in mind. However, there is growing discussion in Bollywood circles that the promotional campaign has not yet matched the scale of the project. With the film targeting international markets, fans expect a promotional strategy of similar magnitude. The limited promotional activity despite the release drawing closer is reportedly leaving some Ranbir Kapoor fans disappointed, with discussions suggesting that the makers may need to accelerate the campaign.
The film has already created considerable curiosity because of its story, star cast and large-scale production. Industry observers believe that an extensive promotional campaign could help the film reach a wider audience. Hans Zimmer and AR Rahman are handling the music, while Namit Malhotra and Yash are serving as producers. Given the film’s reported global ambitions and large production scale, promotions have become an important part of its pre-release strategy. If the makers step up promotional activities in the coming days, interest among audiences could increase further. All eyes are now on how the team plans to promote ‘Ramayana’ as its release approaches.














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