Did AR Rahman’s concert turn into a perfect stage for Peddi’s promotion?

The much-awaited AR Rahman Live in Concert in Hyderabad took place last night at Ramoji Film City, drawing thousands of enthusiastic fans. The Oscar-winning composer mesmerized the audience with his timeless chartbusters, making it a night to remember. Adding more excitement to the event was the presence of Peddi’s team, including lead actor Ram Charan, actress Janhvi Kapoor, and director Buchi Babu Sana. The team attended the concert to promote their latest song “Chikiri,” which has already become a social media sensation. Ram Charan’s energetic entry to the “Massa Massa” BGM thrilled the crowd, and he shared that working with Rahman was a dream come true for him. Janhvi Kapoor too expressed her happiness, calling it one of the most memorable experiences of her career.

The highlight of the evening was the live performance of Chikiri on stage, which received thunderous applause from the audience. With Charan and Janhvi’s surprise presence, the buzz around the film Peddi reached new heights. The song has now become the most-watched Indian track within 24 hours of release and even secured the second spot on the global music charts. Directed by Buchi Babu Sana, Peddi is a rural sports drama slated for a worldwide release on March 27, 2026. The smart promotion at the Rahman concert has undoubtedly given the film a massive boost in visibility and hype.