Budget Shock for ‘Peddi’? Why the Industry Is Talking About It

The ongoing conflict between producers and exhibitors regarding the percentage model has brought “Peddi” into the spotlight. During a recent Chamber meeting, producer Venkata Satish Kilaru made an emotional appeal, stating that he has already invested around ₹350 crores in the film and requesting that the release not be affected by the dispute.

Earlier estimates placed the budget at ₹200–250 crores, making the revised figure a major surprise for trade circles. Director Buchi Babu Sana reportedly shot major portions in real locations to maintain authenticity. The songs and promotional visuals reflect the film’s massive scale and visual richness.