Record Deal for Anil Ravipudi–Venkatesh Film… How Much Are the OTT Rights Worth?

Director Anil Ravipudi is known in Tollywood for making entertaining films within a short time and controlled budget, ensuring good profits for producers. Once again, his reputation is making headlines. He is currently planning a multi-starrer film featuring Venkatesh Daggubati and Nandamuri Kalyan Ram. Even before the shooting has started, the film has created a buzz in the industry due to its huge pre-release business. After the blockbuster success of his recent Sankranti release, expectations for this upcoming project have increased significantly.

The film is being produced jointly by Shine Screens and Zee Studios, with Suresh Productions presenting it. Reports suggest that actresses Keerthy Suresh and Krithi Shetty will play the female leads. Despite not going on floors yet, the movie has already gained strong attention. This is mainly because Anil Ravipudi’s films perform well not only in theatres but also on digital platforms, attracting family audiences with comedy and emotional storytelling.

According to trade reports, the OTT rights of the film have been acquired by ZEE5 for around ₹60 crore. Including satellite and other rights, the total non-theatrical business is estimated to cross ₹70 crore. The film is expected to begin shooting in Hyderabad by the end of June 2026 and is planned for a grand release during Sankranti 2027. Securing such a big deal even before shooting begins shows the strong market value of the director and gives producers a major financial boost.