Rajamouli’s special touch for Prabhas ‘The Raja Saab’ promotions?

The buzz around Prabhas much-awaited film The Raja Saab is growing by the day, and now, the makers are said to be fine-tuning the publicity strategy keeping both Tollywood and Bollywood audiences in mind. Director Maruthi and his team, in consultation with SS Rajamouli's marketing experts, have reportedly decided to shift gears in promotions.

Instead of the usual early hype, the The Raja Saab campaign will now follow a structured, pan-India rollout to ensure strong visibility across regions. After the grand first-look poster launch, the next big promotional wave will begin with the audio campaign. Sources say the songs have already been completed and are ready for release.

The first single from The Raja Saab is expected to drop in the third week of this month, followed by a new single every ten days. The grand trailer is scheduled for a New Year's release, and the team is planning an exclusive Christmas event in the USA, aimed at leveraging Prabhas massive overseas fan base. With this well-planned and globally oriented strategy, The Raja Saab aims to make noise not just in Telugu states but also in the Hindi belt and international markets. The makers believe this Bollywood-inclusive marketing approach will help the film secure maximum reach before its theatrical release.