All eyes on November 15- Is Rajamouli Planning something bigger than Baahubali and RRR?

On November 15th, SSMB29, which is starring Superstar Mahesh Babu and was directed by SS Rajamouli, will finally be officially announced. Adding to the excitement buzz, the announcement event will be streamed live on a major OTT platform, making it one of the most talked-about movie updates in recent times. Last night, the team formally launched the movie's promotional campaign by teasing fans with clever exchanges on X (Twitter).

Jio Hotstar has secured the live telecast rights for the grand announcement event, which is scheduled to take place at Ramoji Film City (RFC), Hyderabad. The organizers are reportedly planning a visually stunning show that is appropriate for the scale and expectations of the film, and fans and media will be permitted entry to witness the momentous occasion. It has been made clear that no Hollywood celebrities will be present at the launch, despite previous rumors.

Fans will get their first genuine look at this eagerly awaited project when the creators reveal a special video and the official title of SSMB29 during the event. The fact that this is the first time a streaming service has ever purchased the exclusive rights to a movie's announcement video is noteworthy and demonstrates the expanding cooperation between digital platforms and movie theaters.