Viral ‘Modi-Melodi’ Video Triggers Stock Market Confusion!

A viral video featuring Prime Minister Narendra Modi gifting Melody chocolates to Italian Prime Minister Giorgia Meloni has unexpectedly created confusion in the stock market. Following the video’s popularity on social media, shares of Parle Industries surged sharply as many retail investors mistakenly believed the company was linked to Melody toffees.

However, the actual manufacturer of Melody chocolates is Parle Products, the FMCG company behind brands like Parle-G and Monaco, while Parle Industries is a completely different listed entity. The incident once again highlighted how viral social media trends can influence investor behaviour and why proper background checks are important before investing in stocks.