Smriti Mandhana Joins Candere as Brand Ambassador

Indian cricket star Smriti Mandhana has been appointed as the new brand ambassador for Candere, the lifestyle jewellery brand owned by Kalyan Jewellers. She joins Bollywood superstar Shah Rukh Khan as the face of the brand, aiming to attract younger customers who prefer stylish jewellery for everyday wear instead of only special occasions.

According to reports, Smriti Mandhana charges around ₹1.5 crore to ₹2 crore for each brand endorsement, while Shah Rukh Khan reportedly earns between ₹5 crore and ₹10 crore per association. Candere expects the star duo to strengthen its brand presence and connect with a wider audience across India.