Instagram Changes Its Text Logo After 10 Years

Instagram has introduced a refreshed version of its text logo, marking the first major change to the lettering in around ten years. The company says the new design blends cursive and print styles to give the brand a sharper and more contemporary appearance. However, the familiar colorful camera icon used on the app remains unchanged.

The redesigned lettering has received mixed reactions online. Users have particularly noticed the unusual shape of the letter “r” in the new font, with some joking that the Instagram name now looks like “Instagzam.” Despite the playful reactions, the update represents a subtle visual refresh of one of the world’s most recognizable social media brands.