

Leading dairy brand Amul has increased the prices of its fresh pouch milk variants across India, with the revised rates coming into effect on November 12, 2026. Amul Taaza has become costlier by ₹2 per litre, while Amul Gold now costs ₹4 more per litre. The revision represents an increase of around 4 to 5 per cent across major fresh milk variants.
The Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets Amul products, attributed the hike to rising milk production and processing costs. Higher prices of green and dry fodder, cattle feed ingredients, packaging materials and fuel have added to the expenses. The federation said the price revision would help it offer better returns to milk producers and manage the rising costs across the dairy supply chain.















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