Amazon’s War Against Counterfeit Products

Amazon has announced the establishment of a Counterfeit Crimes Unit (CCU) in India, focusing on protecting domestic consumers and curbing fake product sales on online platforms. The unit aims to prevent counterfeit trade, safeguard intellectual property rights, and dismantle organized fraud networks operating in the digital marketplace.

The CCU will work in collaboration with local Amazon experts, Indian brands, sellers, and law enforcement agencies to stop the supply and distribution of fake goods. The initiative is expected to strengthen consumer trust and enhance regulatory enforcement against intellectual property violations in India’s growing e-commerce sector.